The Scotch Malt Whisky Society presents….Exotic Cargo

Members or watchers of The Scotch Malt Whisky Society may recently have heard about one of the Society’s latest projects:  The release of a blended malt.  No, not a blend….a blended malt.   (And if that subtle distinction in terminology still confuses you, you are welcome to write to the Scotch Whisky Association and let them know your thoughts on the matter.  Good luck.)

If there’s one thing you can’t accuse the Society of doing in recent times, it’s standing still.   Clubs, societies, bottlers, and brands need to continually evolve and change with the times, and the Society has been particularly pro-active in expanding its list of bottlings and the benefits that membership bestows on its members.

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Highland Park – the Vikings are coming.

Anyone who’s bring drinking whisky for a few years now will no doubt have noticed “change”.   Brands have changed their packaging and labels.   Distilleries have changed their core-range or introduced new expressions into their line-up.   Prices have changed.  Distillery Managers and Brand Ambassadors have changed.   According to some, whisky itself has changed!

Another key area that has changed (and will continually evolve and change) is whisky’s marketing.  In particular, each whisky brand’s image can change. And few brands can match the change in persona that has overcome Highland Park.

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