Diageo Special Releases 2020

The Diageo “Special Releases” range is keenly awaited each year, and the latest collection (2020) is now being made available to markets around the world.

[Update: If you’re looking for info on the Diageo Special Releases for 2021, see our more recent post here.]

Whisky & Wisdom has attended the launch events for the Special Releases range in previous years, but with COVID still largely preventing such public events, a special media kit was prepared for this year’s range.  The box – a very attractive and well-presented affair, it must be said – contained samples of the eight releases.

Diageo Special Releases - the media box

The idea behind the Diageo Special Releases range is to present and showcase whiskies from selected distilleries that differ significantly from the usual or familiar form that we associate with those distilleries.   We thus see things like unpeated releases from Islay distilleries; or releases with significant age statements that aren’t normally available; or releases given special cask treatments or finishes; or simply releases from closed or rarely seen distilleries.   There’s always something for everyone, and each year’s Special Releases range showcases a diverse spectrum of flavours and also price points.

Continue reading “Diageo Special Releases 2020”

Diageo Special Releases 2016

Does the Diageo Special Releases 2016 range need an introduction?  For anyone who’s entered the single malt whisky scene in recent years, the choice and array of bottlings, brands and releases can be overwhelming.  Almost 30 years ago now, the situation was very different when Diageo launched “The Classic Malts” – first into travel retail in 1988, and then into the domestic market in 1989.   Those six whiskies (Glenkinchie, Cragganmore, Oban, Dalwhinnie, Talisker, and Lagavulin) became the vehicle through which hundreds of thousands of people were introduced to malt whisky.  For close to a decade they were almost the definitive collection and – notwithstanding the omnipresence of the likes of Glenfiddich and Glenlivet – it was only by the late 1990’s that other brands and recognisable labels started to consistently appear in regular retail outlets.

Continue reading “Diageo Special Releases 2016”

Whisky cocktails – are we doing the flavour a favour?

Have you ever tried a whisky cocktail?  I’m referring to something a bit more exotic than a Rusty Nail or a Manhattan.  The former – simply equal parts of whisky and Drambuie together – and the latter, a concoction of rye whiskey, vermouth, and bitters, are both time-honoured classics, but it would be wrong to compare them with the more complex, complicated, and dare I say, fashionable whisky cocktails doing the rounds in today’s bars.

Whisk(e)y cocktails currently carry the buzz in the industry at present, and it’s been the case now for at least the last four to five years.  Cocktails are seen as the introduction or stepping stone into whisky drinking.  “Don’t like whisky?  Here, have a sip of this colourful Highland Fling!”  The marketing guys have been working furiously in recent years to shed the industry’s image of whisky being an older man’s drink, and so the bar and cocktail scene is where they’re targeting their message to attract a younger and more gender-balanced demographic to the category.

I concede there is a logic to it.  We are in the latter (ending?) phase of the cult of the celebrity chef, and not everyone is hanging off every word and activity that the Gordon Ramsays and Marco Pierre Whites of the world get up to.  In their place – at least in certain circles – we are seeing the rise of the celebrity cocktail expert.  Or, to use the preferred parlance:  The Mixologist.

Continue reading “Whisky cocktails – are we doing the flavour a favour?”