The Top 5 things whisky drinkers are doing wrong

“How to drink whisky?” is a common question asked by many, but enjoying whisky goes way beyond the actual drinking of the spirit. From the most recent whisky-newbie to the more seasoned long-term malt enthusiast, we all fall for the same traps and mistakes – repeatedly.   Here are the Top Five things that whisky drinkers are doing wrong…

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Auchentoshan – Triple the fun

Auchentoshan.  In a whisky landscape where single malts and new expressions are becoming more and more ubiquitous, every brand or distillery is jockeying for position and heralding its “point of difference”.  Some hang their hat on geography (“We’re Scotland’s most northerly distillery”); some rely on taste (“The most richly flavoured Islay malt”); some rely on size (“Scotland’s smallest distillery”); and others lean on their corporate make-up (“Still family owned since 1860”).

Only one Scottish distillery, however, can declare that its production methods and spirit are different to every other Scotch single malt.  And that distillery is Auchentoshan.  For it is here and only here that the mystical and complex art of triple distillation is practiced on each and every drop of spirit produced.

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Glenrothes – style & grace in a bottle

Glenrothes. The name itself sounds majestic. Located in the town of Rothes, not far from the Spey, many wonderful secrets are tucked away in this great distillery hidden back from the main road.

The single malt scene was very limited in Australia when things just started to pick up in the late 1990’s and early 2000’s. But Glenrothes, in its distinctive, round, dumpy bottle, was one of the more exotic and “interesting” bottlings that would grab your attention on the shelves of the local liquor store.

One of the reasons Glenrothes stood out from the pack was because its bottlings were vintage-dated. In a sea of bottles with 12yo, 15yo, and 18yo age statements stamped on the labels, Glenrothes was all the more attractive with its labels declaring years like 1973, 1985, and 1989, etc.

These days, the vintage bottlings are still the norm, although some non-descript NAS expressions (such as the Select Reserve, Elders Reserve, and even the new Alba Reserve, which is a certified Kosher whisky!) are now available on the market.   Glenrothes is a highly sought-after malt for the blenders; its rich and silky spirit adding both a lovely base note and a top dressing simultaneously. Years ago, the corporate word was that one in every 100 casks would be selected for going towards the OB Glenrothes single malt bottlings; today the figure is around 3% as the brand continues to grow in its own right. That might still sound like a low percentage, but as recently as the late 1980’s, 100% of all Glenrothes spirit went off to the blenders, and the owners focussed on other distilleries in the portfolio to showcase as single malt bottlings.

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When fixation on peat and PPM gets OTT

If you’re a fan of peat and peaty whiskies and you do a bit of reading or googling on the subject, it’s not too long before you encounter the letters “ppm”.   And never have three letters caused so much excitement, passion, enthusiasm…and confusion:   Parts Per Million.

A lot of whisky appreciation these days revolves around comparison and relativity.   Examples?  We measure or define how sherried a whisky might be by comparing it to a well-known benchmark: “The Macallan Fine Oak isn’t as heavily sherried as Aberlour a’Bunadh.” Or, “If you like the smokiness of Talisker 10, you’ll probably enjoy Bowmore 12.”

Where ppm sticks its nose in and causes problems is that people use it as a yardstick for comparing smokiness and peatiness in whisky. And that in itself causes dramas, as there are plenty of people out there who still don’t appreciate that smokiness and peatiness are two different things. Yes, you can have one without the other.  More on that in a moment.

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What’s wrong with Diageo?

In recent times, it’s become fashionable to moan about and berate the big boys of the whisky game.   Let’s not beat about the bush – I refer specifically to malt snobs, blogs, and the cognoscenti getting stuck into the likes of Diageo and whinging about either their bottlings, the quality of the latest release or the price tag attached, or perhaps even lamenting that a particular expression isn’t made available in their local market.  “What’s wrong with Diageo?” is a question you might hear asked occasionally.

Well, as fashionable as it is to bag and complain about Diageo, I’m going to do the opposite. I’m going to stand up for them. Not that they need the likes of little old me to get vocal about anything on their behalf, but I figure some balance and perspective is due.  This article was originally published under the title, “Standing up for the big boys“.

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