Johnnie Walker Select Casks – Rye Cask Finish

Keen to learn more about Johnnie Walker’s Select Casks range and the new Rye Cask Finish?  Read on…

Keen observers of the malt whisky industry will have noted the kaleidoscope of ever-expanding and diversifying product portfolios amongst the various brands.   The days of a distillery featuring just a 12yo and an 18yo bottling are long gone…today it is de rigueur for serious distilleries to offer an entry-level NAS, a peated NAS, a 10yo with a wood finish, a 12yo, a 14yo port wood, a 15yo cask-strength, an 18yo sherry wood, a 21yo, a 25yo that no one can afford, and finally a release with a fancy gaelic name that will be mispronounced around the world.

Whether this is a good thing or a bad thing is subjective, and there are pros and cons on both sides of the argument.  The marketing departments argue that they need more bottles on the shelf of liquor stores and bars so that the brand stands out.  It also gives the warehouses and blenders flexibility with stock.  And, for the consumer, the range of choice, variance, and price points forever increases.  My personal view is that the industry is self-generating a consumer base that becomes increasingly fickle and with a shorter and shorter attention span, but that’s a piece for another day.

In the meantime, it’s been interesting to observe that the same pressures and marketing ideals have extended to the blends.  Even the most traditional blends are having to come out with variations and new expressions to maintain interest and keep up with the Joneses.  Or, in this case, the Johnnies.

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The Last Drop – 48yo whisky

The Last Drop Distillers is a brand you may not have heard of, much less seen a bottle of at your local liquor outlet.  If not by design, then this is certainly by necessity – for this is a label that deals with whisky that is both scarce and small scale.

The story of the company itself is a wonderfully rich, dare I say, romantic tale:  Three gentlemen, all long involved in the whisky and drinks trades, had remarkable and successful years and careers in the industry.   Between them, they were behind the creation and development of brands such as J&B Rare, Johnnie Walker, Chivas Regal, The Classic Malts range, Baileys and Malibu.

And so, despite reaching that time in life when retirement beckons, these gentlemen instead decided to team up in 2008 and form a new force:  A company that focussed on the world’s finest, rarest, and most exclusive spirits.  The Last Drop Distillers Limited is thus not a distillery, nor a single malt, but a brand and label that sources, bottles, and releases exceptionally old and rare spirits.

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