Australian whisky – It’s got an image problem

What does Australian whisky taste like? One of the biggest problems for the Australian whisky industry – actually, it’s not a problem, it’s simply a mistake – is that a lot of people try to pigeonhole Australian whisky with a crude, base descriptor. To be fair, other whisky categories have the same problem: According to “the rules”, Scotch whisky is peaty; Irish whiskey is light; American whiskey is sweet; Japanese whisky is expensive, etc, etc. You get the idea.

Of course, such generalisations and stereotypes can often be wide of the mark, but the reality is that both consumers and marketers rely on such pigeonholes, and once these things stick, they become incredibly hard to shift.

So how do you describe Australian whisky? What does Australian whisky taste like? What’s a one-size-fits-all, catch-all statement that’s vaguely applicable? I’ll answer that in just a moment, but first some preceding comments to soften the blow…

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Trouble brewing for the Australian whisky industry?

Pour yourself a big dram of your favourite Australian whisky and get comfortable.  It’s a long read…

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Believe it or not, Australian whisky existed prior to 2014.  Australia enjoyed a rich history of whisky distillation from the 19th century into the 1980’s before resting for a few years of silence.  But it was in that fateful year of 2014 that a single cask release of Sullivans Cove won the accolade of World’s Best Single Malt, and Australian whisky suddenly lit up on everyone’s radar.  But whilst Sullivans Cove’s success that year told a story for 2014, it also told a story – for those that cared – about the Australian whisky industry’s previous 20 years.  And, as both producers and consumers jumped on the bandwagon, it also played a role in contributing to a brewing storm and some concerning issues now looming…
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The heart of Heartwood

This article looks at the Australian whisky brand Heartwood, and also discusses its offshoot, Tasmanian Independent Bottlers (TIB)….

The Australian whisky industry needs no introduction.  Its distilleries and bottlings are consistently winning awards and accolades around the world.  Much has been written about Bill Lark and his efforts so many years ago to have Tasmanian legislation amended and to set out on the journey that, ultimately, has led to the vibrant and dynamic industry which now exists.

But in distilling the Australian whisky industry into words, attention naturally focuses on the distilleries, because this is where the action is at.  This is where the whisky is being made; it’s where the whiskies are crafted and matured; it’s the story of adversity, hard yakka, passionate individuals, and – eventually – bottled spirit.

Notwithstanding this, the Australian industry has grown to a stage where it can now sustain a number of independent bottlers.  These are the enterprising types who acquire the casks of whisky from the distillery and then bottle it under their own label.  But if there is one enterprising person who has risen above the pack and forged completely new ground (let alone a whole new way of thinking), it is surely Tim Duckett – the man behind Heartwood.

Tim Duckett of Heartwood Whisky
Mr Tim Duckett

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Visiting the distilleries of Tasmania

Are you a fan of Tasmanian whisky?  Thinking of visiting Tasmania for a whisky trip, or organising your own Tasmanian whisky tour?  Read on…

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