If you’ve read anything about the whisky industry in the last 12 months, you’ll be aware that the once vibrant and booming industry is experiencing a sharp downturn. The reasons are many and varied but, what it ultimately means, is that whisky brands, distributors, and retailers…and even just whisky enthusiasts keen to share and spread good whisky…. need to get creative in finding or improving routes to market. Whisky Wayfarers is one such venture forging new ground.