There are two big names when it comes to American whiskey, and one of them is Jack Daniel’s. For many years, there was a cheeky saying in the States that America’s favourite whiskey wasn’t a bourbon. Because, by definition, Jack Daniel’s is not a bourbon! It’s a Tennessee Whiskey, which we’ll elaborate on in a moment, but the main talking point is this: Jack Daniel’s has its loyal fans, and its fans in Australia can look forward to something very special: The upcoming return of the Jack Daniel’s 10 Years Old expression.
Fans of “Jack” around the world are familiar with the ubiquitous Old No. 7 Brand with the iconic black label and white writing. The Old No. 7 bottling has never had an age statement, but it’s always been accepted that the spirit in each batch has an average age of around four to five years. Australians love American whiskies, in fact, per capita we are the biggest market for American whiskey outside the USA itself. So when Jack Daniel’s put out an older expression with a 10 Years Old age statement last year, it was no surprise that it sold out quickly. How quickly? The entire Australian allocation of 3,000 bottles sold out in less than a week! Fortunately, we’ve not had to wait too long for it to return to our shores….